Who wants to catch the fever?

cc licensed flickr photo shared by ♥ Cishore™ – busy

Ladies, listen up. Beyoncé wants us to “Catch the Fever.”

Really, Beyoncé, really?

I’m aghast at how some singers, actors/actresses, and athletes think their celebrity status qualifies them to produce a fragrance. Or maybe I should say, “market” a fragrance, cause it’s not like they’re actually mixing any chemicals to make us smell fabulous.

In any case, Beyoncé has joined the group of celebrities that peddle their fragrances.

For any interested parties, it’s called “Heat.”

The wannabee diva is careful to label it “Heat, Beyoncé’s First Fragrance.” You mean there’s more in the making?

Now don’t get me wrong, I have nothing against Beyoncé. I think she’s a fine singer even if she did ditch her little music group “Destiny’s Child.”

However, I do have a problem with her lack of creativity, intelligence, and originality as she slinks cat-like in her banned ad, all sweaty and boob’s-a-showin’. Sadly, all in the effort to promote sex as the only way to sell her product.

Somewhere and everywhere feminists are ripping their hair out, present company included.

Has it come down to this as the only way to make a statement?

Have women reached such a low point in their lives where they feel that nothing but putting their goodies on display will garnish them any kind of attention?

Have women like Abigail Adams, Susan B. Anthony, Clementina Black, Amelia Jenks, Ruth Ginsburg, Leonora O’ Reily, and Gloria Steinem, to name a few, worked tirelessly to promote women’s rights for nothing?

Is this all we feel we have to offer society and even the opposite sex?

If the answer to these questions is yes, then how very, very sad.

Being a woman, a strong woman, has to do with valuing your intelligence, your ability to effect change through hard work; your tireless effort to overcome obstacles.

It has to do with persevering through thick and thin, with having enough self-esteem and self-worth to know that it’s never okay to allow others to objectify us.

It has to do with fighting for what we believe is right, what we know we deserve, and what make us proud.

It is the belief that we are all queens; beautiful in our unique way.

Yes, we can be sexy, if that’s what we choose to be, but we don’t have to “sell” ourselves as a “brainless sex bomb” simply to make that point.

Shame on you, Ms. Beyoncé. At this point in your life, you should know better.

I’m glad the rest of us do.


4 thoughts on “Who wants to catch the fever?

  1. It does make me sad that so many are going completely the way of “sex sells”. She actually has a skill….she couldn’t use that? She is selling this for women – right? This cannot possibly be necessary. Hopefully she has another record coming up, if this is how she spends her free time.

    1. Natalie, I’m so glad you thought the same thing I did! I too questioned, “Is this a woman’s fragrance?” I guess the marketing strategy is for men who buy their women fragrance. However, how sad that many men might think that wearing “Heat” will turn their woman into Beyonce doing the cat slink! :)

  2. I friggin hate this ad, She’s a beautiful girl and i felt this ad actually didn’t show that. It tried so hard to be sexy it did the opposite for me. But i’m sure many(men) would disagree.

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